We've provided our client with initial business and marketing consultancy, advising a focus on interactive elements within the aquarium. A marketing strategy was devised which involved rebranding, a website, social media presence, press releases and online promotion. The internal presentation within the aquarium was transformed including a new colour scheme, informational signage and displays plus a new information zone featuring a video wall was installed. The campaign was and continues to be very successful, resulting in a dramatic increase in visitor numbers to the attraction. We continue to work with the aquarium on an ongoing basis providing business and marketing consultancy.